Project Overview
Kash Consulting is a professional services firm specializing in business strategy and financial advisory. They approached us with a need for a complete website redesign that would better represent their expertise and help attract higher-value clients.
The previous website was outdated, not mobile-responsive, and failed to communicate the company's value proposition effectively. Our challenge was to create a modern, professional website that would establish Kash Consulting as an industry leader.
Design Strategy
We developed a comprehensive design strategy focused on three key elements: trust, professionalism, and clarity. The design needed to immediately communicate competence and reliability to potential clients who were making significant business decisions.
Color Scheme
We selected a color palette of deep blue, crimson red, and gold accents. Blue conveys trust and professionalism, red adds energy and urgency, while gold provides a touch of luxury and quality.
Typography
We used a combination of Playfair Display for headings and Open Sans for body text. This pairing creates a contrast between elegant, authoritative headings and highly readable body content.
User Experience
The site architecture was simplified to guide visitors naturally from introduction to conversion. We created clear pathways for different user types: potential clients, job seekers, and partners.
Key Features
Responsive Design
The website was built with a mobile-first approach, ensuring perfect display on all devices. This was particularly important as analytics showed 45% of their visitors used mobile devices.
Service Pages
We created dedicated, detailed pages for each of their main service offerings, with clear calls-to-action and contact forms on each page.
Testimonials Section
A prominently displayed testimonials section was added to build social proof and establish credibility with new visitors.
Resource Center
We developed a resources section featuring whitepapers, case studies, and industry insights to position Kash Consulting as thought leaders.
The final website design for Kash Consulting
Results
The new website launched successfully and immediately began producing positive results for Kash Consulting. The modern design and improved user experience led to significant improvements in key metrics.
Increase in contact form submissions
Longer average session duration
Reduction in bounce rate
Beyond these metrics, Kash Consulting reported receiving more qualified leads and was able to secure two major clients who specifically mentioned the professional website as a factor in their decision-making process.
"The new website has completely transformed how we're perceived in the market. We're now attracting exactly the type of high-value clients we wanted, and the inquiry quality has improved dramatically. The design perfectly captures our professional approach while making our services clear and accessible."
Technologies Used
The website was built using a modern technology stack including HTML5, CSS3, JavaScript, and PHP. We implemented a custom WordPress theme for easy content management, along with various plugins for security, performance optimization, and contact form functionality.
The site features optimized image delivery, lazy loading, and a caching system to ensure fast loading times. We also implemented SEO best practices throughout the site to improve organic visibility.