Project Overview
The Curry Creations is a U.S.-based specialty food company offering authentic, handmade curry products. Despite having a passionate customer base, their online presence was underperforming, with low conversion rates and limited brand awareness beyond their local market.
They approached us to completely revamp their e-commerce strategy, with specific goals to increase online sales, improve customer retention, and expand their market reach. The project involved Shopify store optimization, email marketing automation through Klaviyo, and strategic advertising campaigns.
Challenges
The Curry Creations faced several significant challenges. Their existing Shopify store had poor navigation and a confusing checkout process, resulting in high cart abandonment rates. They had no email marketing strategy in place, missing opportunities for customer retention and repeat sales.
Their advertising efforts were inconsistent and not data-driven, leading to inefficient ad spend. Additionally, they lacked clear brand messaging that communicated their unique value proposition effectively to potential customers.
The redesigned Shopify store for The Curry Creations
Our Solution
Shopify Store Optimization
We completely redesigned their Shopify store with a focus on user experience and conversion rate optimization. This included simplifying the navigation, creating a more intuitive product categorization system, and streamlining the checkout process to reduce friction.
Klaviyo Email Marketing
We implemented a comprehensive email marketing strategy using Klaviyo, including welcome series for new subscribers, abandoned cart sequences, post-purchase follow-ups, and seasonal promotional campaigns. We also created segmented lists to deliver more personalized content.
Strategic Advertising
We developed and executed a multi-platform advertising strategy focused on Facebook and Instagram, with retargeting campaigns to capture lost traffic. We also implemented Google Shopping ads to capture high-intent search traffic.
Content Strategy
We developed a content strategy that highlighted The Curry Creations' unique story, their authentic recipes, and the quality of their ingredients. This included recipe ideas, cooking tutorials, and behind-the-scenes content to build brand connection.
Results & Impact
The implemented strategies delivered significant results within the first six months. The Curry Creations saw a dramatic increase in online sales and customer engagement, with improved retention rates and higher average order values.
Increase in online sales
Reduction in cart abandonment rate
Return on ad spend (ROAS)
Beyond these metrics, The Curry Creations reported stronger customer relationships and increased brand loyalty. Their email list grew from 500 to over 5,000 subscribers, creating a valuable owned marketing channel.
"Working with Digital Growth Expert AI transformed our business. The strategic approach to our e-commerce presence, email marketing, and advertising has delivered results beyond our expectations. We're now reaching customers across the country and have seen incredible growth in our online sales."
Technologies Used
We leveraged Shopify for the e-commerce platform, Klaviyo for email marketing automation, Facebook Ads Manager and Google Ads for advertising campaigns, and Google Analytics for performance tracking. We also implemented several Shopify apps to enhance functionality, including product review apps, loyalty programs, and inventory management tools.
The project involved close collaboration with The Curry Creations team to ensure they were comfortable with the new systems and could maintain them long-term. We provided comprehensive training and documentation for all implemented solutions.